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How Internet Marketing Is Like a Second Grade Spelling Test

internet marketing is like a spelling testThis morning as I was driving Hanna to school we were practicing her spelling words, as we do every day on the way to school. We went through the list and she knocked out most of the words like a champ, and struggled with a couple on the list. After we went through the list I handed it to her and encouraged her to review the words she was struggling with so she could learn the correct spelling.

She said she just wanted to practice them like it was a test.

I told her they take a practice test at the beginning of the week for a reason. They take a practice test at the beginning of the week to find out where the weaknesses are… to figure out the words you don’t know how to spell. When you know what you don’t know, you can then spend more time on those things. It’s silly to spend 90% of your time working on the stuff you already know… spend 90% of your time learning the words you don’t know so you can ace the test.

So she went through the list and circled the words she’d had trouble with and proceeded to practice those words and focus on those words.

Tomorrow when we go over the list she’ll probably be closer to her goal because she focused on improving what needed improving, instead of just brushing up on what she was already good at.

So what the heck does this have to do with internet marketing? ~ Good question.

This morning I was checking in online before we left for school and I saw this post from a friend of mine, Franco… it really, I mean REALLY hit me.

Did you create a video today?
Did you create a facebook post ad?
Did you order a solo ad?
Did you advertise your business?
Did you contact some prospects?
Did you setup a simple capture page to an autoresponder?

Yes? Great!
No? Then you don’t need “coaching”… what you need is to take action and TRY TO BREAK SOMETHING…

Once you’re running up and down the court and SHOOTING THE BALL… then “coaching” will help you…

Let’s RUN!
Not complicated!

Here’s another little fortune cookie too….

You can “coach” daily for 18 hours a day and that “coaching” will NOT DO ANYTHING FOR YOUR BUSINESS if you’re NOT applying and executing and trying to do stuff.

Collect Leads.
Network with HUMANS.
Follow up.
Ask for decisions.

PhD. there it is…


It got me thinking about where I spend my time in my business. Turns out, I spend a lot of time doing the things that I’m really good at. 🙂 When I look at Franco’s list the things I didn’t do in my business yesterday were the things I’m not that great at, or not that clear about, or down right just don’t know how to do.

The problem with that is… they’re some of things that actually make you money. They’re some of the IPAs (income producing activities). It’s all fine and good to be able to write an insanely good post. It’s all fine and good to be able to create a kick ass video… but if you’ve got no traffic, and no one opting in to find out more information about what you do, it doesn’t really do you any good.

I am going to be taking a look at my business today… I’m going to find places where I can work on the words I don’t know yet. What about you?

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One Response to How Internet Marketing Is Like a Second Grade Spelling Test

  1. Rob says:

    This was a great thought on internet marketing! It’s true with anything – we enjoy doing what we’re good at, we get into routines, and we find ourselves doing the same thing over and over again, without different results. It’s amazing how much self-awareness it takes to ensure that we are not subconsciously putting ourselves in a rut. Thanks for sharing. 😉

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