This week the Rebels have been sharing a private training series with the public. It’s called 3 to 5 NEW Customers a Week Formula. This training has been eye opening for me and there’s still a few more days of the training left, if you want to catch it you can sign up here. I’ll send you the times and links.
Anyway… the advertising training was pretty amazing. I haven’t done a ton of advertising, I have built my business using mostly free methods (like Facebook and G+), so listening to the mechanics of building an ad campaign that converts was really helpful. AND I saw the mechanics of a profitable ad were totally applicable to just about anything you’re putting out there on the internet… be it a status update, email, or even blog post!
I’ve been mulling all the information over, and implementing the steps in my marketing… and started to see ads on Facebook in a completely different light! I started to look at them with a more critical “marketers eye”. I started to notice if they captured my attention, if I wanted to click on them, if I wanted to know more, if I wanted what they were selling.
Funny thing?
The ones I connected to completely followed the system outlined in the training we did. Imagine that.
If you want the full training, get on the training notification list, and I’ll share a way you can get the replay… but here’s a couple highlights.
Start with your prospects problem in mind.
So many times we have something exciting that’s going to solve people’s problems. We know it will, if they just take a look. So we end up talking about the solution we have in our ads, in our updates, posts, and emails.
Problem with that is this:
You don’t connect with the person on a level they “get”. You throw out the solution, but they don’t connect the problem THEY are having with your solution.
Here’s a couple examples.
You have this amazing webcast going on. It’s a very low price. It’s going to help network markers learn to actually produce in their business. This is a HUGE benefit, and it’s going to be a kick ass solution for people.
But… you lead with the solution.
Here’s the problem.
If I’m a network marketer who hasn’t recruited anyone into my business. I am looking to recruit 1 person. Maybe 2 a month. I’m not looking to be a top producer… I’m trying to figure out how to get one damn person. 🙂
Will this solution help this network marketer? Absolutely.
But you haven’t allowed them to connect THEIR problem with the solution.
What might work better?
Still trying to recruit your first person? or Still trying to recruit 2 people a month?
Headlines like these would help your target market (struggling network marketers) connect their problem with your solution.
Here’s an ad that really grabbed me this morning.
wow. If I was a working mom and I was missing out on all the giggles in my kids world. I was feeling really guilty about it. I was wishing there was something I could do about it. Boom. There’s the connection.
You see how she didn’t go into a bunch of detail about the content of the webinar?
That way the person can’t “talk themselves out of it”. If you give detail you allow the prospect to “fill in the gaps” wtih information from their own imagination, limiting beliefs and personal framework. All of which could be totally untrue.
When you let them connect on the message… damn. I wish I was there for all the giggles. Maybe this will be the thing that lets me do that… they start to feel hopeful. And excited. And ready to be there. They attend your free webinar, because they want what you’re offering… you’ve made a connection.
So… like I said, this is just a little tiny tidbit taught to me by my mentor, that was taught to her by her mentor who happens to be the top recruiter in all of network marketing. If you’d like to learn more directly from him… you can join us on Saturday for a LIVE webcast where he’s going to dig into this kind of stuff… and so much more. You’ll learn how to not only connect in your facebook ads, but anywhere and everywhere you are around people. 🙂
Click here to get your ticket to the live event.
See you there! 
