Online video marketing is one of the most effective ways to build a relationship with your reader/watcher as well as get your message across. There are some right and wrong ways to do it though.
In today’s video you’re going to learn 4 video marketing tips that are crucial to include in every video you create to make your videos convert into ACTION on your viewer’s part.
4 Video Marketing Tips to Increase Conversion:
1. Have an intro
Tell people who you are, and where you’re from. This shows people you’re a real person and creates an almost instant connection through location. Last week I had someone comment on one of my videos… Oh I know just where that’s at. I have family there ~ instant connection ~ instant connection = trust.
2. Tell people what they’re going to get.
There are a bajillion videos online now… why should someone take time from their day and watch yours? Tell them why, right at the very beginning. You’ll notice at the beginning of this video I said you would get 4 crucial elements to make your videos convert. It doesn’t have to be long or fancy, but give them a reason to stay.
3. Your content
Your content is what will keep people watching your video, but it’s also what will move people to your blog, and to connect with you on facebook, opt in to your list etc. If your content is good people are going to want to watch more… and when they want more, they will keep coming back.
4. Call to Action
Every single piece of content you put online, whether it’s a video, a blog post, or a facebook note should have a call to action. There are a million things to do per second online, and if you don’t tell people what YOU want them to do next they’ll be off and running to the next thing. Always, always, always include a call to action at the end of your videos. It doesn’t matter what you want them to do, whether it’s like your page, comment below, sign up for your tutorials… whatever you want them to do, tell them. Plain and simple…
Video marketing is FANTASTIC for your business. If you’ve been wanting to jump into video marketing but have been a little nervous about it… stick with me. Download your free workbook, to create focus, clarity and content for your video marketing.