5 Simple Tips to Drive Blog Traffic with Pinterest
The “Follow Me” Button
The simplest way to get Pinterest followers to your Pinterest page is to put a “Follow Me on Pinterest” button on your webpage in hopes that people will click it. Make sure you provide quality content for them to follow. Update it frequently so your boards don’t go stale. It’s also important to remember that a user’s choice to “Follow” may not be brand specific, but board specific. This gives you the opportunity to segment your followers in ways relevant to your business. A well-designed strategy will have you add “Follow Me” buttons in places appropriate to the segment.
Share Your Authenticity
Show your audience you’re a real person. Pinterest allows a blogger to show its readers there is really a person behind the blog. You can share experiences, recipes, hobbies, and the like with your audience. As a blogger this is a great thing to do… the more you share the different facets of you and the things you love the more ways you have to connect with potential readers. The more they get to know you, the more they’ll feel they connect with your blog.
Link Back to Your Business
Is your blog something with visual appeal? If it is, you can pin professional photos of your products or services and link back to your website. For example, if you own a restaurant, you can pin great recipes or recipes you create, both with great pictures, and link back to a landing page on your website. This makes it easy for Pinterest followers to become customers once they notice your picture and are naturally intrigued to visit the link where the picture came from.
The same holds true for bloggers. If you’ve got some amazing DIY projects on your blog, make sure you take good images, and add a little text to your images so Pinners immediately know what it is, and why they should click through to check it out. Consistently pinning your posts over time is a key element of this strategy. I use coschedule to schedule my blog posts to be pinned to multiple boards as soon as it’s published, the next day, week and month! It’s all taken care of as before I even publish so I don’t have to remember to keep coming back and re-pinning it!
Be a Resource for Customers
If you have a service-based business, consider pinning some eye-catching short tutorials and how- to articles. Pin some tasteful photos that illustrate what you’re trying to teach and have them link back to a media story, blog post, or wherever else the educational material might be on the web.
It’s important to meet your customers where they are. If they have a need, fill it. People are much more open to look for new products and services when they have a problem. If you are there to help them fix the problem, they will be much more receptive to what your blog is offering.
Share and Share Alike
If you want to promote your blog on Pinterest, you can’t make your pins all about you. You need to focus on more than just yourself. Re-pin interesting things others are doing. Re-pinning something someone else pinned is the ultimate compliment on Pinterest. If you do it on a regular basis, you will have people take notice of you.
There are so many strategies you can use to promote your business on Pinterest. Gone are the days of hardcore marketing. Today people like to feel connected with the people marketing to them. There are a number of ways you can connect with your customers to help get the word out about your business.
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