Facebook is a fantastic way to connect with people who may need or want your product or service as well as people who may want to join your business. However, there is a right way and a WRONG way to marketing yourself on Facebook. If you go about this the wrong way it will crush your chances at success.
Here’s a live review of the WRONG way to use Facebook marketing.
Here’s some tips to get it right:
1. Remember, Facebook is first and foremost a social site ~ be social. 🙂 Talk about your life, your interests, post entertaining and informative content.
2. Connect! Facebook really is platform for connection. Which is GREAT ~ because the more you get to know and understand your prospective customer and/or business partner the better your chances of giving them exactly what they want/need is!
3. 80/20 rule. Make sure you’re sharing non work/product related stuff at least 80% of the time. Save the last 20% of your time to post things related to your business.
4. Big tip: use the private messaging system to do most of your “business”. If you want to send someone information ~ or something specific, never do it on your wall or on a post ~ send them a private message. This way you can talk with them directly as well as not fill in your profile with tons of work stuff. This also gives you a better chance to follow up with the person. If you leave your link on your profile you have no control over who goes to your site, and no way to answer questions or help them out.
5. Be positive. Do NOT NOT NOT be a negative Nellie on Facebook. No one wants to work with or do business with someone who’s always complaining. Even if times are hard try to look at the positive side of things and if you can’t ~ then post nothing. Keep it positive. Always.
I’d love to see what you’re doing on Facebook. Feel free to connect with me I love meeting new people!
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